The seven-tab problem
Getting a small business properly online is not one job. It is seven small jobs, each with its own account, its own verification step, and its own way of going quietly wrong.
Most owners get three of them done. The domain is bought. There is a website of some kind. Maybe email works. And then the tab with Search Console open never gets finished, Analytics was installed once and nobody checked whether it fires, and the Google Business Profile either does not exist or was created years ago by someone who has left.
The result is a business that exists but cannot be found, and no data to explain why. That is not a marketing problem yet. It is a plumbing problem, and it is fixable in a fortnight.
What is in the bundle
1. Domain, registered in your name. Yours, not ours. We handle DNS, and we set up the records that stop your email landing in spam — SPF, DKIM and DMARC — which is the step that gets skipped most often and causes the most confusion later.
2. Business email on your own domain. you@yourbusiness.com rather than a Gmail address, because it changes how quotes get read. We configure Google Workspace or Microsoft 365 on your account. The subscription itself runs roughly $6 to $12 per user per month and you pay Google or Microsoft directly — we do not mark that up.
3. A working website. Clean, fast, mobile-first, and honest about what you do. Home, services, about, contact, and a form that actually reaches you — which is worth stating, because a form that silently fails is the most expensive bug a small site can have. We test it end to end before handover.
4. Google Business Profile, created and verified. The highest-value free listing a local business can have. We handle categories, service areas, hours, description and photos, and we get the address question right — because a profile built on a mailbox address gets suspended, and suspensions are slow to unwind.
5. Google Analytics 4, configured properly. Not just the tag pasted in. Data retention set to 14 months rather than the two-month default that silently deletes your history, and conversion tracking configured so form submissions and calls register as key events. Installed and verified firing, not assumed.
6. Google Search Console, verified and submitted. Sitemap generated and submitted, Analytics linked, and the indexing report checked so you know Google can actually read the site rather than hoping.
7. AI search visibility. This is the one almost nobody includes, and it is increasingly the one that matters. We configure robots.txt to explicitly welcome the AI crawlers — GPTBot, ClaudeBot, PerplexityBot, Google-Extended and the rest — publish an llms.txt describing your business in the form those systems read, add structured data so an AI can answer questions about you accurately, and set up IndexNow so new pages reach Bing in minutes rather than weeks. Bing's index is what feeds ChatGPT search, which makes it a live acquisition channel rather than a theoretical one.
Not sure which of these you already have working?
Book a free 30-minute audit call →Why the AI piece is in here
Because the way people find businesses is changing, and most small sites are invisible to the half of it that is new.
When someone asks an AI assistant for a recommendation, that system reads the web with crawlers that are not Googlebot. If your robots.txt does not name them, some will not read you. If your site has no structured description of what you sell and where, the AI has to infer it — and when it infers wrong, it says something wrong about your business to someone who was ready to buy.
This is not speculative and it is not expensive. It is a handful of files and some markup, done once, at setup, when it costs nothing extra. Doing it later means going back through a site that was built without it.
What this is not
We would rather set the expectation now than have you disappointed later.
This is not a bespoke website design. It is a clean, credible, fast site on a proven structure. A custom design build runs $2,500 to $7,000 from a freelancer and $5,000 to $15,000 from an agency. If that is what you need, we will say so and point you at someone good rather than sell you this.
This is not ongoing SEO. Setup makes you findable and measurable. Ranking for competitive terms is a longer game, and anyone promising it in a setup package is overselling.
This is not an ad campaign. No spend is included and none is required.
You own everything
The domain is registered in your name. The Google and Microsoft accounts are yours, with you as owner. The website files are yours. If you decide next month that you would rather work with someone else, you take all of it and nothing breaks.
We mention this because the opposite is common. Agencies that register your domain in their own account, or hold owner rights on your Analytics, are building switching costs, not doing you a service. Ask anyone you are considering who owns the domain, and watch how they answer.
Timing, honestly
Most of this lands inside two weeks. Domain, email, DNS records, website, Analytics, Search Console and the AI setup are all on our timetable and we control them.
Google Business Profile verification is not. It can be same-day by phone or video, or it can take a couple of weeks if Google asks for a postcard. We will tell you which route your situation is likely to take on the call, and we will not promise a date that belongs to Google.
Everything above, in one engagement.
Book the call and we will tell you what you already have, what is broken, and what is actually worth paying for.
Get My Quote →This is probably not a fit if…
You already have all seven working. Then you do not need this, and we will tell you on the call. What you might need instead is automation on top of it.
You want a designed brand experience. Different job, different budget, and we are not the right shop for it.
You enjoy doing this yourself. Every component here is genuinely DIY-able. The domain is $10 to $20 a year, Search Console and Analytics and the Business Profile are free. What you are buying is that it gets done correctly, once, this fortnight, instead of sitting in an open tab for another year.
Where to start
Book a free 30-minute call. We will look at what exists today — you may have more working than you think — and tell you what is genuinely missing. If the honest answer is that you only need two of the seven, that is what we will quote.
Once you are set up, the natural next step is having someone run the operations behind it. That is our AI system building work, and it starts at $297/mo — but it is a separate decision and there is no obligation to take it.